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For more than a decade, customer data platforms promised to give businesses a unified view of the customer. Since then, the category has evolved from standalone platforms to warehouse-native ...

Cox Automotive's VinSolutions, the industry's number one CRM trusted by thousands of dealerships nationwide, today announced ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

What does a CDP do? The term "customer data platform" was coined by martech consultant David Raab in 2013. In a blog post, Raab defined the customer data platform as any system that can gather ...

Ask most businesses if they have enough customer data and the answer is almost always yes. The harder question is: Can they use the information? That answer is more uncomfortable. The problem is not ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

With a radically innovative AI-native architecture that eliminates the constraints of legacy marketing clouds or fragmented SaaS stacks, Treasure AI helps top brands get their customer experience ...

Qualtrics announced the XM Data & AI Platform on September 9, 2026, an AI system the company says is built to simulate outcomes, predict what individual customers are likely to do and act inside the ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...