Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

“How the heck can you be undecided at this point?” Four hours after the conviction of Donald Trump, the focus group moderator Frank Luntz posed that question to 11 voters who said they were still torn ...

Pew Research Center worked with PSB Insights to conduct four live, online focus groups with a total of 16 U.S. 13- to 17-year-olds. The focus groups were conducted online Jan. 12-13, 2022. The ...

Something strange happened during our recent Times Opinion focus group, the 18th and final one of 2023. When we asked the participants (13 Democrats, Republicans and independents) how they felt about ...

Focus groups date back to the 1940s, when they were used to conduct market research for radio soap operas. While new research methods have been developed since then, focus groups remain highly ...