Instead of forcing creativity, recognise when the structure itself is limiting new ideas, writes Barbara Salopek Functional fixedness is a cognitive bias that limits our ability to see novel uses for ...

You probably know the line, "What's in a name? That which we call a rose, by any other name would smell as sweet!" from Juliet's famous balcony soliloquy. Not only are these words a rich way to ...

“Thinking outside the box,” has become the annoying phrase we hear in commercials and bad business meetings. It stems from an actual psychological concept called functional fixedness. Funnily enough, ...