The name Lego is an abbreviation of the two Danish words LEg GOdt, meaning play well. It is a mantra that the Danish company has followed for more than 80 years. The Lego brick in its current form was ...

(Yicai) Aug. 24 -- Danish toy giant Lego Group hosted a trademark and intellectual property protection exhibition in Beijing ...

The LEGO Group officially unveiled its latest LEGO Batman set this week, and it may leave you wondering: why do we get so ...

NEW YORK, March 1, 2025 /PRNewswire/ -- Today, the LEGO Group unveils its largest product portfolio at Toy Fair 2025, highlighted by the first sets from the newly revealed LEGO® Bluey™ theme in ...

Kids' favorite LEGO vehicles are getting a greener upgrade. The LEGO Group has just announced a major step in their sustainability journey: new tires made with over 30% recycled materials. LEGO is ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Add Yahoo as a preferred source to see more of our stories on Google. The LEGO Group truly took the UN's resolution to heart in the best way. On June 11, 2025, it put the planet in "play mode" by ...

The toy manufacturer said it has taken several steps at its facilities to cut down on scope 1 and 2 emissions.

It took a microchip inside a plastic brick to save the world’s most beloved toy from extinction – and Lego ... Read More The ...

In our house, we have a room we call the “Lego room.” It is, as you might expect, full of assembled sets, miscellaneous pieces, and original creations that our four children have put together over the ...

LEGO has unveiled its largest Art Masterpiece set to date, a 4,000-piece recreation of Gustav Klimt's "The Kiss." Launched at Vienna's Belvedere Museum in partnership with the institution, this set ...