For New Balance, scarcity isn’t about creating hype just for the sake of it. Sometimes, it comes down to the craft. On this week’s episode of A Different Take with Linda Boff, New Balance CMO Chris Davis explains why some collaborations are only produced in limited quantities and how the time, care and complexity behind each product can determine how many pairs are actually made. A Different Take is a marketing case study podcast that unpacks the strategy behind one iconic brand each season. Thi
1:22
For New Balance, scarcity isn’t about creating hype just for the sake of it. Sometimes, it comes down to the craft. On this week’s episode of A Different Take with Linda Boff, New Balance CMO Chris Davis explains why some collaborations are only produced in limited quantities and how the time, care and complexity behind each product can determine how many pairs are actually made. A Different Take is a marketing case study podcast that unpacks the strategy behind one iconic brand each season. Thi
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